![]() Journal of Interactive Advertising 1(5), 37–45 (2004)Ĭho, C.H.: The Effectiveness of Banner Advertisements: Involvement and Click-through. Journal of Interactive Advertising 11(1), 63–73 (2010)Ĭhaney, I.M., Lin, K.H., Chaney, J.: The Effect of Billboards within the Gaming Environment. Oxford University Press, Oxford (2007)Ĭasual Games Association: Mobile Gaming: Casual Games Sector Report (2012a), (cited on September 25, 2012)Ĭhang, Y., Yan, J., Zhang, J., Luo, J.: Online In-game Advertising Effect: Examining the Influence of a Match Between Games and Advertising. Journal of Advertising 35(1), 53–63 (2006)īryman, A., Bell, E.: Business Research Methods, 2nd edn. Journal of Targeting, Measurement and Analysis for Marketing 16(1), 26–38 (2007)īurns, K.S., Lutz, R.J.: The function of format: Consumer Responses to Six On-line Advertising Formats. International Journal of Mobile Communication 2(2), 128–139 (2004)īarutçu, S.: Attitudes towards mobile marketing tools: A study of Turkish consumers. International Journal of Mobile Marketing 2(4), 43–51 (2009)īarnes, S.J., Scornavacca, E.: Mobile marketing: the role of permission and acceptance. KeywordsĪltuna, O.K., Konuk, F.A.: Understanding Consumer Attitudes Toward Mobile Advertising and Its Impact on Consumers’ Behavioral Intentions: A Cross-Market Comparison of Unites States and Turkish Consumers. ![]() The results show that tangible and flexible reward scheme with a link to location based rewards where mobile gamers can redeem physically by converting the points achieved from their game plays, are effective to positively affect their attitudes and intention to take actions. A survey research was completed in October 2012, with 426 responses from Finland. The objective of this research is to bridge this gap by studying the consumers’ general attitudes towards mobile in-game banner advertising (IGBA) as an advertising format and how effective is reward incentives affects the game players’ attitude towards banner advertisements and consequent actions in the mobile game context. As the phenomenon is new, the literature on mobile in-game advertising is very scarce. The wide spread use of mobile devices, such as smart phones, tablets and PDAs, facilitates the delivery of a variety of highly targeted interactive advertising messages including the use of mobile games as a media. Here you can know, Eula or Ayaka, who is the Main Cryo DPS? Which one is better?ĭo you want to pull Raiden Shogun? Here you can know When Will Raiden Shogun Return in 2023.Mobile games in the past years have become a new, growing channel for advertisers to reach their customers. Of course, not only Eula is the main Cryo DPS, but also Ayaka. If you are going to pull Eula in 2022, save your primogems in October or November during ver 3.2 or 3.3. So it is the best time for Eula rerun, which could be around October or November in 2022. Then go back to Mondstadt to celebrate the anniversary in Ver3.2 or 3.3. Travelers will go to Sumeru in Version 3.0 - Ver3.2. Second, let's check the storylines in Genshin. We can predict the next rerun time of Eula might be in the Winter of 2022.ģ.0 - Tighnari, Zhongli, Ganyu and Kokomi - (Only 5 weeks)ģ.1 - Cyno, Nilou and Candace October-November (Genshin Anniversary)ģ.2 - Dendro Arcon Lesser Lord Kusanali, Layla ( December)ģ.4 - ? ( is the Chinese Traditional New Year) Normally, the old five-star characters' rerun banners are always between 6 -12 months. So when will Eula rerun? I analyzed the time, and hope it could be helpful for some travelers to plan the primogems.Ĭlick here, you can see Eula Team Build | Eula High Damage Guide | How to Play Eula 2022 Eula Rerun Timeįirst, Eula's first release Banner was on 24.Nov.2021, came with Albedo together. ![]() Lots of travelers also want to get a Eula at the party too. Eula, a Cryo main DPS, is useful to attack enemies and explore Teyvat.
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